Cosmetics

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Cosmetic Liquidation

There are a wide variety of products that are available to purchase via wholesale liquidation, from appliances to furniture to electronics. Makeup is also one of those products, and also one of the most sought after. It is also one of the most intimate and personal products because it’s more than just something you use; it becomes a part of who you are.

This sets up a lot of questions, Are these products safe? Why were they resold in the first place? Is it better to buy liquidated cosmetics over brand new cosmetics? You will find answers to those questions and others right here on this page. Though I can tell you right now that, yes, liquidated cosmetics are safe to use. For more details keep reading.

Why Were These Products Liquidated?


These are some of the most common reasons why retailers remove products from their inventory and sell them to liquidators.


Shelf Pulls

As the name suggests, these are items that were pulled off the shelf. There are many good reasons why a retailer would do this — the main one being that the store is rotating its inventory and wants to make space for the new items. They may not have the time or inclination for a clearance sale, so instead, they sell the excess inventory to liquidators.


The items received from shelf pulls are in good condition, but the packaging may show signs of wear and tear from being poked and prodded by customers while it sat on the shelf. These goods may also have store stickers or pricing marks. The actual cosmetic items inside the package will normally be untouched, however, which is why shelf pulls are perfectly fine for resale.


Overstock Items

This is stock that never even made it to the store. Instead, these products languished in a warehouse for some time. In some cases, they are returned to the manufacturer, or sold at a discount, but in many cases, they are sold to cosmetic liquidators for resale. Unlike shelf pulls, overstock items are brand new, in pristine condition, and untouched by the hands of customers.


They are typically in their original packaging, sealed, and ready to be sold, but never made it to retail. That reason could be that the products are being discontinued or that they are out of season, so a sale of wholesale cosmetics is a great place to discover hard to find items.


Excess Distributor Inventory

In some cases, a distributor might need to get rid of excess inventory in their warehouse. When that happens, one of the solutions is to sell the stock for cosmetic liquidation. Not only are these products brand new, they are still in the boxes that get sent to retailers, so they are as fresh as can be. Excess distributor inventory is more expensive than merchandise acquired by the other two methods, but it yields a greater variety of products.


One consequence of this more pristine and untouched inventory is that it is more expensive. Merchandise obtained via this method typically costs about 20% to 30% of the retail price, compared to the 5% to 10% of shelf pulls and overstock inventory.


That is why a retailer that sells bulk makeup will have inventory from a variety of different sources; bargain hunters can look for the cheapest deals, while there are options available for those who want higher quality merchandise.


Are They Safe?


Makeup and cosmetics that end up in cosmetic liquidation are not pulled from shelves for safety reasons, but rather because they are out of season. If a product is pulled off the shelves because of safety concerns, then it does not get distributed, it is simply destroyed. So, there should not be any concerns that the makeup you are buying from cosmetic liquidation is compromised or unsafe in any way.


What Can I Get From Cosmetic Liquidation?


A better question might be, “What can’t I get from cosmetic liquidation?” The answer to that question is nothing. The variety of makeup products available to you is the same as it is in any department store. You will find cosmetics from Maybelline, L’Oreal, and Revlon available for you to buy in a range of price points and categories. Here are some of the kinds of products you can order:


  • • Lipstick and Lip Gloss
  • • Lip Liner
  • • Brow and Eyelash Kits
  • • Eye Shadow
  • • Eyeliner
  • • Blush
  • • Foundation
  • • Contour Kits
  • • Mascara
  • • Concealer
  • • Rouge
  • • Face Powder
  • • Face Primer
  • • Nail Enamel
  • • Makeup Brushes

Any kind of makeup product you could possibly need is available from us.


Why Choose Cosmetic Liquidation Stock Over Retail?


Makeup is one of the most highly coveted categories of items in the retail space, which means that people are always looking for high-quality choices at the best prices. You will be able to find all the latest choices at retail stores, but you won’t be able to find the best prices. For that, you have to go to wholesale liquidators. We sell top-quality brands at rock-bottom prices for customers from all over the country.


These brands are sold at a fraction of the price of retail, which means that they can be bought in bulk. So you can buy some of the sexiest shades and the most stylish colors without having to worry about your supply running out anytime soon.


So, to sum things up: shopping for your makeup from a cosmetic liquidator saves you time and saves you money. So, why wouldn’t you want to choose cosmetic liquidation over retail? Get your makeup from us and you won’t miss retail shopping for a second.